지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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The purpose of this study is to identify the effects of festival service quality factors on festival visitors" satisfaction, local culture perception and local tourism visiting intention, In order to achieve the objectives of the study, the survey was conducted towards visitors who attended Hampyeong Butterfly Festival.
Three festival service quality factors in terms of festival product and food, information service and other facilities were derived from factor analysis.
According to the analysis, it was found that festival product and food and information service positively affected recognition of local cultural tourism and visiting intention to nearby region. At the same time, festival visitors" satisfaction also had direct positive effects on recognition of local cultural tourism and visiting intention to nearby region. According the results, some practical implications and suggestions were proposed to festival managers for the development of festivals.
Three festival service quality factors in terms of festival product and food, information service and other facilities were derived from factor analysis.
According to the analysis, it was found that festival product and food and information service positively affected recognition of local cultural tourism and visiting intention to nearby region. At the same time, festival visitors" satisfaction also had direct positive effects on recognition of local cultural tourism and visiting intention to nearby region. According the results, some practical implications and suggestions were proposed to festival managers for the development of festivals.
목차
Abstract
I. 서론
II. 이론적 배경
III. 연구방법
Ⅳ. 실증분석
V. 결론 및 시사점
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UCI(KEPA) : I410-ECN-0101-2014-380-002954703