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논문 기본 정보

자료유형
학술저널
저자정보
김장하 (강릉영동대학교) 임관혁 (가톨릭관동대학교) 구완회 (커뮤니티워크)
저널정보
한국관광레저학회 관광레저연구 관광레저연구 제27권 제1호(통권 제89호)
발행연도
2015.1
수록면
5 - 22 (18page)

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초록· 키워드

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As the tourists’ desire for targets of tourism which is attractive and interesting in a city is increasing, they choose such place for their tourism destination. When choosing the destination, attractiveness gives a significant impact. Furthermore, it affects the visit behavior of tourists who visit the destination.
Because the tourism industry plays an important role for the city economy, no one can deny its importance in the Gangneung area where Pyeongchang 2018 Winter Olympic Games will be held. Thus, we would like to know what the attractiveness is: which one is the most important thing that tourists of Gangneung recogniae, and examine the effects of attractiveness of Gangneung on responses of tourists by attributes of tourists. As a result, tourists recognize various attractive factors of the destination as a part of important factors and a variety of attractiveness of Gangneung that tourists think. In addition, as tourists recognize a variety of attractiveness in the Gangneung area, it is required to make more specific strategies to continue, to expand and to develop its attractiveness. Moreover, as is shown in the results of analysis of the moderation effect, it is necessary to increase the competitiveness of Gangneung as a tourism destination through customized product development, promotions and marketing strategies suitable for each attribute after tourists’ attributes are segmented.

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Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
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UCI(KEPA) : I410-ECN-0101-2016-326-001094988