지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.12
- 수록면
- 69 - 81 (13page)
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초록· 키워드
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The purpose of this study tries to examine and analyze the relationships among visitor`s experience, satisfaction and image of culture tourism oriented traditional marketplace. The results are as follows. Firstly, as a result of conducting factor analysis, 4 factors explained namely education, aesthetics, escape, and entertainment in visitor`s experience. 3 factors were identified emotional, cognitive, and behavioral in market image. Second, as the result of empirical analysis, festival experience were found to have positive effects on the degree of satisfaction. These results are consistent with previous research that, the festival experience and satisfaction on the strong causal relationship is shown. Third, the experiences of local festivals were found to have significant correlations with market images. Particularly, among education factors, entertainment factors, and market image factors in the experiences, it was found that there were significant correlations between emotional images and behavioral images.
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UCI(KEPA) : I410-ECN-0101-2018-326-002147339